Key Staff
A strengths‑based, evidence‑grounded team supporting counselling and coaching outcomes.
Cath Baker
Owner, Coach & Counsellor
Cath brings a warm, steady, and professional approach to coaching and counselling. She supports people to build emotional safety, strengthen relationships, and create practical systems that reduce overwhelm and make progress feel doable. Her work focuses on strengths based growth, emotional safety, and practical systems that support executive functioning for ADHD. She blends evidence informed approaches with structured strategies that reduce overwhelm and create space for growth.
Alongside individual and couples work, Cath partners with businesses to build stronger teams through strengths based leadership, healthier communication, and simple systems that make work easier.
Cath is known for blending clear structure with genuine care. She helps clients turn insight into action through simple routines, executive functioning supports, and values aligned goals. Sessions are practical and grounded, with a focus on connection, self understanding, and sustainable change.
Strengths (CliftonStrengths)
• Connectedness
• Includer
• Ideation
• Activator
• Restorative
What Cath helps with
• ADHD coaching support: executive functioning, routines, follow through, accountability
• Emotional regulation and emotional safety
• Strengths development: Name, Claim, Aim
• Couples and relationship coaching: communication, repair, reconnection
• Life transitions: identity shifts, purpose, and rebuilding momentum
• Business and team development: strengths based leadership, communication, culture, and practical systems to improve performance and reduce friction
Approach
Cath integrates strengths based coaching with evidence informed frameworks, using structured tools, reflection, and practical strategies to support real world change. Her style is collaborative, clear, and steady, helping clients feel understood while moving forward with confidence.
Session delivery
Cath offers sessions online via Microsoft Teams or phone, and also offers face to face sessions when working with teams and business clients.
Training and foundations
Diploma of Counselling • CliftonStrengths coach • EOS Business System informed
Sonia Blackford
Strengths Coach
Sonia brings 18+ years of People & Culture expertise, offering a grounded, practical, and deeply human approach to coaching. With a strong foundation in organisational behaviour, strengths‑based development, and neuroinclusive practice, she supports clients to understand themselves, build clarity, and create systems that make follow‑through easier and sustainable.
Her coaching blends structured frameworks with warmth and genuine curiosity. Drawing from both professional experience and her lived experience as an adult diagnosed with ADHD, Sonia helps clients navigate complexity with compassion, build habits that support executive functioning, and move towards meaningful, values‑aligned change. She is a DiSC‑certified facilitator and has spent the past six years integrating CliftonStrengths in both personal and professional contexts.
Sonia’s work focuses on building capability, strengthening self‑awareness, improving communication, and creating practical systems that help people and teams thrive.
Strengths (CliftonStrengths)
• Empathy
• Futuristic
• Adaptability
• Connectedness
• Individualisation
What Sonia helps with
• ADHD-informed coaching: executive functioning, routines, accountability, and realistic planning
• People & Culture Development: communication, workplace dynamics, role clarity, and confidence
• Strengths development: understanding and applying strengths to work and life
• Identity and life transitions: navigating change, rebuilding momentum, reconnecting with purpose
• Team development: communication styles, DiSC facilitation, strengths‑based leadership, and practical systems for smoother collaboration
Approach
Sonia integrates strengths‑based coaching with evidence‑informed practice and structured tools that support clarity, self‑understanding, and meaningful action. Her style is steady, thoughtful, and practical—helping clients feel understood while moving forward with confidence. She supports clients to create sustainable habits, understand their patterns, and apply insights in a way that feels achievable in the real world.
Session delivery
Sonia offers sessions online via Microsoft Teams or phone and partners with businesses for team workshops, DiSC facilitation, and strengths‑based development.
Training and foundations
Post Graduate Certificate in Applied Coaching and International Coaching Federation Accreditation in progress – anticipated completion July 2026
Everything DiSC Workplace Facilitator Certification
18+ years People & Culture / Human Resources experience
Post Graduate Diploma in Personnel & Development (Human Resources)
Bachelors Degree in Health & Fitness Management
Lou Balite
Coach4U VA
Responsibility
Command
Developer
Learner
Analytical
Lou brings an organised and dependable approach to supporting the team. With clear communication and an analytical mindset, Lou ensures tasks run smoothly and systems remain efficient. Her focus on structure and clarity helps keep everything on track.
